branding

To develop a holistic brand identity that communicates trust, transformation, and social responsibility. The aim was to create a visual language that resonates with young people while also appealing to institutions, partners, and mentors.

Think — Strategic brand positioning based on a deep understanding of the audience: How do we authentically address youth while also convincing sponsors and educators?

Design — The logo represents a stage, a space for growth, expression, and transformation. It symbolizes the life journey where young people can realize their dreams and learn to stand strong.

We created a bold visual identity supported by a custom imagery language, built around authentic moments from the four workshop modules: Dance, Singing, Acting, and Kickboxing. Each captures movement, emotion, and empowerment. Combined with vibrant gradients, strong typography, and modular layouts, the design system feels alive, inspiring, and youth-driven.
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Activate — Implementation across print and digital touchpoints: posters, flyers, merchandise, social media, and teaser for the website.
Narrative-led communication: "Give a young person a new perspective."

Grow — A flexible and scalable design system ready to support future campaigns, events, and mentoring programs while maintaining visual consistency.

A powerful, people-focused brand that elevates the organization’s visibility and credibility. The new branding sharpened the communication strategy and successfully attracted both target audiences: socially disadvantaged youth and potential mentors or sponsors.

Think
Design
Activate
Grow
Art Direction

Brand Strategy & Positioning
Logo Design
Tagline
Corporate Design System
Visual Identity & Key Visuals
Print Design (posters, flyers, brochures)
Photography
Event Design
Powerpoint Templates
Social Media Templates
Design Consulting