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It's all about the
client's heart

Branding

Have questions or need assistance? Get in touch with me!
Client

Schwarz Communication
Consulting

www.schwarz-communication.com

Bio
— Schwarz Communication is led by Ursula Schwarz, a seasoned economist with decades of experience in strategic marketing and communications. With a strong background in the financial services industry, often in international leadership roles, she operates across the full spectrum of internal and external communications.

Her mission: to increase visibility and position brands positively in the public sphere—always with a clear impact on business development.

Goal

To create a clear, confident brand identity that reflects Ursula Schwarz’s extensive experience in corporate communication and positions her as a high-level, trusted advisor.

SMDJ DNA

Think — We focused on translating Ursula’s professional depth and international background into a brand system that feels intelligent, discreet, and trustworthy.

Design — The visual identity is built on clarity and sophistication. A stylized “S” mark reflects movement and flow—core ideas in communication. The typography blends legacy and modernity. A cool, corporate color palette brings calm authority.

Activate — We implemented the system across business cards, digital templates, and brand manuals—ensuring usability and coherence across all touchpoints.

Grow — With this identity, Schwarz Communication is ready to expand its presence while maintaining a sharp, consistent image across media and client interactions.

Impact

A clean, strategic design system that visually conveys credibility, expertise, and elegance. The branding strengthens Ursula’s personal positioning and builds a professional presence that resonates with executive-level clients.

Services

Think
Design
Activate
Art Direction

Consulting
Brand Strategy
Naming & Positioning
Logo Design
Visual Identity System
Brand Manual
Stationery Design
UI/UX Design
Website

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