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UNITYS
Real Estate
Bio — UNITYS is a purpose-driven real estate company with nearly two decades of leadership experience and over €800 million in assets managed across Germany. Through its integrated platform—Build, Market, Invest, Steward—UNITYS addresses the country’s urgent housing shortage by developing sustainable, affordable, and high-quality living solutions. The company is committed to creating long-term value for people, cities, and investors alike.
Establish UNITYS as a credible and future-forward real estate brand by creating a distinctive visual identity and activating it across key touchpoints—driving awareness, investor confidence, and stakeholder engagement within Germany’s housing and investment landscape.
Think — We analyzed the real estate market, UNITYS’s impact model, and stakeholder expectations to define a brand built on unity, clarity, and purpose. Our insight: UNITYS isn’t just a company—it’s a system for urban transformation.
Design — We created a bold, modular visual identity rooted in the U-symbol—a strategic icon that visually unites people, purpose, and capital. The gradient color palette—a modern blend of green and blue—conveys innovation, trust, and sustainable growth. The clean grid system and accessible typography ensure consistency across all applications.
Activate — We brought the identity to life through a comprehensive set of branded materials, including letterhead, business cards, presentation folders, employee ID cards, construction helmets, posters, and a large-scale billboard campaign focused on brand awareness and recognition. Additional activations include an investor deck, site signage, and more to come as UNITYS scales.
Grow — The modular system is designed to evolve with UNITYS—flexible enough to support sub-brands, campaigns, and new markets while maintaining visual integrity and strategic clarity.
The result is a strategic, high-impact brand that reflects UNITYS’s ambition to lead with clarity, act with care, and grow sustainably. The identity enables the company to speak credibly to both institutional investors and urban communities.
Think
Design
Activate
Art Direction
Brand Strategy & Positioning
Corporate Identity Design
Brand Architecture (Build, Market, Steward, Invest)
Visual Language
Brand Guidelines & Toolkit
Campaign Design & Site Applications
Print Collateral
