Create Your Life
Non-Profit Organisation
Bio — Create Your Life (Integration – Future Perspectives for Children e.V.) is dedicated to supporting young people from disadvantaged backgrounds, helping them build a successful and self-determined future. Through targeted education and mentoring programs, we promote equal opportunities, integration, and personal growth. Our vision: Every young person deserves the chance to reach their full potential—regardless of their origin or social background.
Design a bold and immersive visual identity for “Nightmares & Dreams”, the final event of Create Your Life’s Workshop #5. The aim was to communicate the intense emotional journey of young participants in Dance, Singing, Acting, and Kickboxing, while creating a memorable audience experience through cohesive event branding
Think — “Nightmares & Dreams” explores the tension between fear and hope. This emotional contrast shaped a bold, high-voltage system, where vivid stripes and electric colors visualize inner conflict, transformation, and raw self-expression on stage.
Design — The branding uses diagonal stripes directly derived from the Create Your Life logo shape, transforming the brand’s DNA into a dynamic graphic system. The bold cyan and magenta palette creates high contrast and visual energy, reflecting the emotional extremes of the event. This modular identity adapts seamlessly across formats, from posters to wayfinding, while maintaining clarity and impact.
Activate — We rolled out the branding across over 40+ deliverables: signage, posters, programs, wristbands, tickets, t-shirts, wayfinding systems, stage visuals, and more. Everything was designed to create a cohesive and highly charged event atmosphere.
Grow — The visual identity created a high-impact physical and emotional experience. It elevated the perception of the program among partners, guests, and participants—boosting its potential for future editions and community engagement.
The branding transformed the event into a bold statement of youth empowerment. The audience felt the urgency and importance of the stories told on stage. The visibility and professional aesthetic raised CYL’s profile among collaborators and institutions.
Think
Design
Activate
Art Direction
Event Branding Concept
Visual Identity System
Print Design (Posters, Programs, Wristbands, Tickets)
Environmental Graphics (Wayfinding, Signage, Backdrops)
Merch Design (T-Shirts, Lanyards)
Brand Guidelines
Social Media Assets
